Context — April 2022 - November 2023, Freelance
Contributions — Branding and Identity, Graphic Design, Social Media Marketing, Project Planning, Illustration
Tools — Figma, Adobe Illustrator, Photoshop, InDesign, Premiere Pro, After Effects, Procreate
Sunny Day is a daily-life themed zine celebrating the 10th anniversary of the manga ending of Katekyo Hitman REBORN! (KHR!). The zine's namesake is from the anime's 7th opening song, “Funny Sunny Day” by SxOxU. The name hopes to invoke feelings of nostalgia and happy times in fans who may reminisce in one of the anime's key milestones.
I was brought in as the organizer of this project, and oversaw it from conceptualization to production and customer fulfillment stages of the life-cycle. In the administrative team, I was responsible for contributor organization, social media marketing strategy and account management, internal and external communications (project announcements, outreach, application emails, manufacturers, etc.). I also handled the creation of all marketing material, including static and motion graphics, video production, and the actual formatting from end to end of the physical A5, 85-page book.
The project is wrapped up, having sent out all preorders to customers, and all contributors received a full bundle of the zine, which includes the physical book, the PDF version and all merch.
I made a video in Adobe Premiere Pro to showcase all the artwork, fiction and merchandise that was created by my talented team and promote the crowdfunding (preorders) of the project so it could reach production and fulfillment.
Inside Front Cover
Inside Back Cover
Table of Contents 1
Table of Contents 2
Fic Start
Fic Full Page
Merch layout
Contributor Credits
I created some flame-shaped stickers to use as decorations on contibutor introduction graphics (see below), with each colour corresponding to the respective element of their favourite characters from the series. Top row (L-R): rain, sky, storm, sun, lightning, mist, cloud, rainbow. Bottom row (L-R): earth, swamp, unknown, forest, mountain, desert, glacier.
Bilingual Name Spotlight
Text-based Spotlight
Image-based Spotlight
Text-based Template
This motion graphic was used in the project launch post on Twitter.
A survey was run to check for public interest in the project.
The resulting amount of people interested
The zine's theme was well received
The survey also asked which characters people would like to see.
Contributors List 1/4
Contributors List 2/4
Contributors List 3/4
Contributors List 4/4
Birthday posts were used to engage our followers
