OVERVIEW
Timeline
19 months, April 2022 – November 2023
Team
1 finance & logistics manager, 1 design mentee, 32 artists, 7 writers
Contributions
Branding, Graphic Design, Layout Design, Art Direction, Project Management
Tools
Figma, Adobe Illustrator, InDesign, Photoshop. Premiere Pro, Google Drive, Bigcartel
Deliverables
Print-ready files for an 85-page A5 perfect bound book, optimized spread and single page formats of zine for digital consumption, 200+ static graphics and 6 motion graphics for social media, 1 promotional video, 20 listing graphics and 2 header banners for the online store.
Role & Impact
Served as the project manager, sole designer and social media manager, overseeing all aspects from conceptualization, scoping and deadline setting, production and customer fulfillment stages of the life-cycle. Developed brand identity, and design library in Figma with colour and text styles, reusable components to use across 165 posts on Twitter over the 1.5 year project period. Gave mentorship on Figma design capabilities and developing reusable assets for efficiency. Reviewed 170+ contributor applications and curated a team of 32 page artists and 7 writers on the basis of style and quality of artworks and written fiction works.
Handled project and team administration sans finance and fulfillment logistics, including but not limited to contributor organization, social media marketing strategy and account management, internal and external communications (project announcements, outreach, application emails, manufacturers, etc.). The project shipped 200 orders around the world to customers, and zine contributors all received the physical and PDF zine and all merch.
WHAT IS SUNNY DAY? — Context and Concept
Sunny Day is a daily life themed zine celebrating the 10th anniversary of the manga finale of Katekyo Hitman REBORN! (KHR!) by Akira Amano, which was serialized in Shueisha's Weekly Shonen Jump from March 24, 2004 until November 12, 2012. The zine's namesake is from the anime's 7th opening song, “Funny Sunny Day” by SxOxU, which was used in the project's promotional video (below). The name hopes to invoke feelings of nostalgia and happy times in fans who may reminisce in one of the anime's key milestones.
To play into the theme of daily life, the branding centred on the use of loose leaf papers and polaroid photos to capture the ideas of casual notes and snapshots of a moment in time. As for the art and writing direction for the zine's inside contents, the colours in the artwork is vibrant and colourful, and the tone of voice in writing is warm, often comedic, and light hearted.
Promotional video made in Adobe Premiere Pro to showcase all the artwork, fiction and merchandise that was created by my talented team for project crowdfunding preorders. Song: KHR ! 7th opening, “Funny Sunny Day” by SxOxU
BOOK PAGES & PRINT SAMPLES
Inside Front Cover
Inside Back Cover
Table of Contents 1
Table of Contents 2
Fic Start
Fic Full Page
Merch layout
Contributor Credits
VISUAL ASSETS
A survey was run to check for public interest in the project.
The resulting amount of people interested
The zine's theme was well received
The survey also asked which characters people would like to see.
Flame stickers created in Adobe Illustrator and turned them into components to use on contributor introduction graphics, with each colour corresponding to the respective element of their favourite characters from the series. (See Below)
Bilingual Name Spotlight
Text-based Spotlight
Image-based Spotlight
Text-based Template
Contributors List 1/4
Contributors List 3/4
Birthday posts were used to engage our followers
