Context — 2020, Freelance
Contributions — Branding and Identity, Graphic Design, Social Media Marketing, Event Planning
Tools — Adobe Illustrator, Photoshop
Welcome Home Mark Lee (Markuver) was a fan project in which I was the team’s graphic designer who created the two cup sleeve designs and created media for posting and promoting the event on social media. I was also involved in marketing the event on Facebook and Instagram.
The event was organized with a team of three others in support of Korean boy-group NCT’s Mark Lee (from Greater Vancouver) to celebrate his return to home for the SuperM: WE ARE THE FUTURE concert. We organized a café event from February 4-6, 2020 at Cafe Eggstatic in Burnaby, BC, where 2500 coffee cup sleeves and other small souvenirs were distributed to fans who made a purchase at the café, bringing in an estimated CA$17,500 in revenue. On February 6, 2020, Mark performed at Rogers Arena in SuperM: We Are The Future Live. SuperM is a “supergroup” comprised of EXO’s Baekhyun and Kai, SHINee’s Taemin, and NCT’s Mark, Taeyong, Ten (WayV) and Lucas (WayV).
